Each student will be assigned two dates to present examples of advertising from the real world. Bring in at least two examples of typography from the environment. Examples can come from any source: magazines, billboards, posters, television, etc. Bring the actual object to show your classmates, if available. Attach a photo of the object to an 8.5x11 sheet of cardstock.
Typeset the answers to the following questions on the card:
1. What is the purpose of the ad you’re bringing in?
2. Who is the intended audience?
3. What does the advertisement look like?
4. How does the visual and textual content of the ad work together to create a persuasive argument?
5. Which of Neumeier’s Seven Levels of Communication are prominently used in this ad?
6. What are the cultural values promoted in this advertisement?
7. What works or doesn’t work about this advertisement?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment