A. Choose three of the “Seven Levels of Communication” and find example advertisements that utilize those strategies of persuasion. Mount each advertisement on an 8 ½ x 11 sheet of card stock. On the back of the card stock, type the answers to the following questions:
1. What is the purpose of the ad you’re bringing in?
2. Who is the intended audience?
3. What does the advertisement look like?
4. How does the visual and textual content of the ad work together to create a persuasive argument?
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
6. What are the cultural values promoted in this advertisement?
7. What works or doesn’t work about this advertisement?
B. Consider 3 interesting topics for a Public Service Announcement. Bring in your ideas for discussion.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment