1. What is the purpose of the ad you’re bringing in?
The purpose is for brand Adidas.
2. Who is the intended audience?
The main audience is sports players or anyone who likes the brand of shoes and clothing.
3. What does the advertisement look like?
Extremely high contrast, a solid black background with white text and the brand logo.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
Due to the high contrast the text and visual content balance against each other.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
The three main levels are Perception, Intellect, and Identification. With a high contrast, a play with words due to the fact that the statement doesn’t make sense until you read below the logo, and if knows the brand Puma, no one would understand the competition statement.
6. What are the cultural values promoted in this advertisement?
All cultures have a love of competition and Adidas is playing off of the idea of that love. Meaning that not only do we as a culture love competition is sports, but in everything that we do.
7. What works or doesn’t work about this advertisement?
What works is that the focal point is confusing until you look at whom the ad is for. Not only will one get humor but one will also see irony and that tends to cause one to remember the ad.
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