1. What is the purpose of the ad you’re bringing in?
The purpose is for Southwest Airlines.
2. Who is the intended audience?
Anyone needed to book air travel and not wanting any problems achieving that goal.
3. What does the advertisement look like?
It has extremely high contrast with text and the dotted lines that refer to newspaper coupons.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
The do work together because at one glace, anyone who has seen a coupon can recognize its shape.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
The three main levels are Perception, Intellect, and Emotion. The humor behind the message is what catches the viewer. The composition is very simple, leaving room for the text to explain the emotional experience.
6. What are the cultural values promoted in this advertisement?
We as a culture tend to use harsh words when upset, using that to give the idea of frustration causes viewers to relate to the situation.
7. What works or doesn’t work about this advertisement?
The fact that they use the idea of a bad word without lowering the level of quality to the work, and everyone likes a naughty word.