1. What is the purpose of the ad you’re bringing in?
The purpose is for Eukanuba Dog Food.
2. Who is the intended audience?
The main audience is dog owners.
3. What does the advertisement look like?
The focal point is the cat swimming in the lake with a stick just like a dog would.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
The text is very simple and yet still pops due to it being white on a dark green background. However this simplicity works through the whole ad, a simple main point to focus on and understand pushed by simple text at the bottom.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
The three main levels are Perception, Intellect, Emotion, and Identification. With a strong composition with simple text, an easy to see humor, and if one does not have a dog the ad wouldn’t be relevant.
6. What are the cultural values promoted in this advertisement?
Having pets is a huge part of who we are as a society. Some even feel such a connection to their pets that the become their children.
7. What works or doesn’t work about this advertisement?
What works for the ad is the humor behind it. Meaning that seeing a cat perform a task or behavior common to a dog causes the viewer to have to explore the ad itself to understand the reasoning behind the ad.