Although the Visitor’s Center was unable to tell me statistics of tourism in the Grand Valley, we were given a new tourism program they have just started. It was examplined to us that due to the economic conditions, tourism has taken a hit in the Grand Valley. So to compensate this problem, the Tourist Committee came up with a solution. Their new target it leaning towards residents in the Grand Valley. Their new focus is to get people and families to travel to the Grand Valley during the holidays, by means of visiting relatives who reside in the Grand Valley. This is a program that already existed for the Fourth of July; however, the committee voted to expand to other holidays and Grand Valley events.
There are some stats from the Grand Junction Visitor & Convention Bureau that are beneficial in seeing the percentages of visitors to the Grand Valley and what types of people are coming as tourists. The stats are also helpful in seeing the rise and or fall of tourists between 2008 and 2009. Some excellent websites from more information are: www.visitgrandjunction.com and www.coloradowest.com. Another point the Visitor’s Center made was that they intend on really pushing lodging in the Grand Valley. This will go along with the idea of drawing in the relatives of Grand Valley residents, and work at showing the lodging opportunities in the Grand Valley. According to the statistics of the Grand Junction Visitor & Convention Bureau, the percentages of visitors are decreased from January of 2008 to 2009. Every category except two was hit with a percentage decrease. The areas that actually went up were the international visitors and the number of brochures and pamphlets mailed. This information can be useful be seeing that international visitors is more likely while nation visitors are suffering from the current economic standings. Also one can see that the efforts of the Grand Junction Visitor & Convention Bureau is to still reach as many people as possible; hence the percentage rise of mailed information.
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