1. What is the purpose of the ad you’re bringing in?
The ad is for Tom Ford’s Fragrance for Men.
2. Who is the intended audience?
This is for the male audience, more likely younger men, early twenties to late thirties.
3. What does the advertisement look like?
The advertisement is a close up of a woman’s genitals, which are only covered by the bottle of cologne.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
Really, is just the close up of the image that grabs the attention and seeing that the product is right in the center of the image causes one to look immediately at the product.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be the old stereotype “sex sells”. Using the female body to attract the attention of men.
7. What works or doesn’t work about this advertisement?
Well the one thing that works is that the product is very clear, and one immediately sees the underlying information.