1. What is the purpose of the ad you’re bringing in?
The ad is for Zoo York Skates.
2. Who is the intended audience?
This is for the male audience, more likely younger men, from teens to men in their late twenties.
3. What does the advertisement look like?
Here, the images are made us as if these were images taken from a Karma Sutra. Showing sexual positions of men masturbating using a skateboard in place of the male’s genitals.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
There is no text; really the impression is that of a humorous use of a skateboard visually. I think the humor behind the concept is what attracts young males to the image, and thus to the product.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product in a humorous way. This humor is what pulls the viewer to the product.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be that the connection of sex and products seem to fall together in an interesting manor. This and that humor when it comes to sex seems to always grab the attention of young men.
7. What works or doesn’t work about this advertisement?
For this advertisement, there needs to be text, to pull the images together and to really let the viewer know what is being advertised.
No comments:
Post a Comment