1. What is the purpose of the ad you’re bringing in?
The ad is for Adidas Shoes.
2. Who is the intended audience?
This is for the male audience, more likely younger men, from teens to men in their late twenties.
3. What does the advertisement look like?
The advertisement has a nude man holding a pair of bright colored shoes inform of his crotch..
4. How does the visual and textual content of the ad work together to create a persuasive argument?
There is no text, really the impression is that if you own a pair of shoes like this, you will be muscular like this man. The figure is a dark tan color that causes the colorful shoes to pop out at the viewer.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product. Again in showing young men that if one wants to look like this man, you need a pair of these shoes.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be that the ideal male is a muscular, tanned person. That this is the type male woman want and to achieve this, buy the shoes.
7. What works or doesn’t work about this advertisement?
It is really evident that the bright colors of the shoes pull the viewer to the center of the composition, or lack there of. What doesn’t work is the need for a nude man, not something that every guy really thinks about when buying shoes.