Research, statistics, and info for the Grand Valley

Although the Visitor’s Center was unable to tell me statistics of tourism in the Grand Valley, we were given a new tourism program they have just started. It was examplined to us that due to the economic conditions, tourism has taken a hit in the Grand Valley. So to compensate this problem, the Tourist Committee came up with a solution. Their new target it leaning towards residents in the Grand Valley. Their new focus is to get people and families to travel to the Grand Valley during the holidays, by means of visiting relatives who reside in the Grand Valley. This is a program that already existed for the Fourth of July; however, the committee voted to expand to other holidays and Grand Valley events.
There are some stats from the Grand Junction Visitor & Convention Bureau that are beneficial in seeing the percentages of visitors to the Grand Valley and what types of people are coming as tourists. The stats are also helpful in seeing the rise and or fall of tourists between 2008 and 2009. Some excellent websites from more information are: www.visitgrandjunction.com and www.coloradowest.com. Another point the Visitor’s Center made was that they intend on really pushing lodging in the Grand Valley. This will go along with the idea of drawing in the relatives of Grand Valley residents, and work at showing the lodging opportunities in the Grand Valley. According to the statistics of the Grand Junction Visitor & Convention Bureau, the percentages of visitors are decreased from January of 2008 to 2009. Every category except two was hit with a percentage decrease. The areas that actually went up were the international visitors and the number of brochures and pamphlets mailed. This information can be useful be seeing that international visitors is more likely while nation visitors are suffering from the current economic standings. Also one can see that the efforts of the Grand Junction Visitor & Convention Bureau is to still reach as many people as possible; hence the percentage rise of mailed information.

How Women are Perceived in Advertising

1. What is the purpose of the ad you’re bringing in?
The ad is for Axe Shower Gel/ Body Wash.
2. Who is the intended audience?
This is for the male audience, more likely younger men, from teens to men in their late twenties.
3. What does the advertisement look like?
The advertisement has a woman’s body in a show, and she is covered in mud. Written on her stomach is “wash me”, like people write on a muddy car or truck.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
The text in very minimal, the main thought behind the image is to get dirty while to get clean. This is not stated, however, their slogan “get dirty” references to the product type which is shower gel.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be the old stereotype “sex sells”. Using the female body to attract the attention of men, while making a connection the cultural habits of writing “wash me” on dirty cars. Using the woman as a dirty object that needs washing.
7. What works or doesn’t work about this advertisement?
What works is that the focal point works well at grabbing the attention of the male audience. What doesn’t work is that the product and the text are too small to really be useful.

1. What is the purpose of the ad you’re bringing in?
The ad is for Tom Ford’s Fragrance for Men.
2. Who is the intended audience?
This is for the male audience, more likely younger men, early twenties to late thirties.
3. What does the advertisement look like?
The advertisement is a close up of a woman’s genitals, which are only covered by the bottle of cologne.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
Really, is just the close up of the image that grabs the attention and seeing that the product is right in the center of the image causes one to look immediately at the product.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be the old stereotype “sex sells”. Using the female body to attract the attention of men.
7. What works or doesn’t work about this advertisement?
Well the one thing that works is that the product is very clear, and one immediately sees the underlying information.

How Men are Perceived in Advertising

1. What is the purpose of the ad you’re bringing in?
The ad is for Zoo York Skates.
2. Who is the intended audience?
This is for the male audience, more likely younger men, from teens to men in their late twenties.
3. What does the advertisement look like?
Here, the images are made us as if these were images taken from a Karma Sutra. Showing sexual positions of men masturbating using a skateboard in place of the male’s genitals.
4. How does the visual and textual content of the ad work together to create a persuasive argument?
There is no text; really the impression is that of a humorous use of a skateboard visually. I think the humor behind the concept is what attracts young males to the image, and thus to the product.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product in a humorous way. This humor is what pulls the viewer to the product.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be that the connection of sex and products seem to fall together in an interesting manor. This and that humor when it comes to sex seems to always grab the attention of young men.
7. What works or doesn’t work about this advertisement?
For this advertisement, there needs to be text, to pull the images together and to really let the viewer know what is being advertised.

1. What is the purpose of the ad you’re bringing in?
The ad is for Adidas Shoes.
2. Who is the intended audience?
This is for the male audience, more likely younger men, from teens to men in their late twenties.
3. What does the advertisement look like?
The advertisement has a nude man holding a pair of bright colored shoes inform of his crotch..
4. How does the visual and textual content of the ad work together to create a persuasive argument?
There is no text, really the impression is that if you own a pair of shoes like this, you will be muscular like this man. The figure is a dark tan color that causes the colorful shoes to pop out at the viewer.
5. Which of Neumeier’s “7 Levels of Communication” are prominently used in this ad?
Sensuality all the way, this is a very sexually based advertisement, meant to grab a man’s attention and notice the product. Again in showing young men that if one wants to look like this man, you need a pair of these shoes.
6. What are the cultural values promoted in this advertisement?
The cultural values seem to be that the ideal male is a muscular, tanned person. That this is the type male woman want and to achieve this, buy the shoes.
7. What works or doesn’t work about this advertisement?
It is really evident that the bright colors of the shoes pull the viewer to the center of the composition, or lack there of. What doesn’t work is the need for a nude man, not something that every guy really thinks about when buying shoes.